Gohighlevel Crm Specialist for Conversion-Focused Automation & Client Scaling

Blackbird Marketing is a uk agency specialising in websites, seo, advertising and lead generation for trades, construction and property businesses.

We're hiring an experienced Gohighlevel (ghl) specialist to build a conversion-focused crm for one uk trades client, then help deploy and manage it for other clients. We want a long-term partner.

our goal
not a generic contact database. We need a system that responds to leads, books appointments, follows up on quotes, tracks real sales and reveals where conversions can improve.

We have a GHL sub-account and automations. Please audit and improve the existing setup first rather than automatically rebuilding it.

1. lead capture & attribution
• capture wix studio forms, checkatrade, google ads, email, whatsapp, phone and missed-call enquiries.
• Keep original lead source, available campaign information and enquiry date/time.
• Avoid duplicate contacts while supporting separate opportunities for repeat customers/jobs.
• Flag failed integrations and prevent enquiries from silently disappearing.
• Track enquiry → contact → booking → quote → won/lost job, including job value and reason lost where known.
• Send verified won-job conversions to Google Ads where technically supported.

2. automated lead management
• create and assign opportunities; update stages and conversations views when customers respond or book.
• Instant acknowledgements and appropriate email/SMS/WhatsApp follow-up sequences.
• Missed-call text-back, reminders, no-show handling, quote chasing and re-engagement.
• Alert staff when a lead needing manual attention goes unanswered for six hours.
• Pause/stop sequences on replies, bookings, opt-outs or completed sales.
• Every genuine enquiry should have a clear next action, not sit forgotten in a pipeline.

3. ai features
• ai qualifies new enquiries and aims to book a call/appointment.
• AI receptionist answers calls when staff are unavailable, books calls or escalates.
• AI call summaries, sales coaching feedback, missed-opportunity insights and drafted follow-up messages.
• Explain which features work natively in GHL versus paid integrations. Quote optional Ai modules separately if needed.

4. reporting & improvement
• dashboard: genuine enquiries by source, response times, booked appointments, quotes, won/lost jobs, job values and conversion rates.
• Exclude spam, duplicate and test enquiries from genuine lead reporting.
• Identify drop-off stages, neglected leads and which sources lead to paying jobs.
• A/B testing of follow-up messages, response timing and booking flows.
• Recommend improvements using results, not just contact totals.

5. technical delivery & reuse
• set up relevant calendars, phone routing/ivr, voicemail, notifications, ghl workflows and integrations.
• Use LC Phone/Twilio, Make, APIs or webhooks as appropriate; disclose usage costs.
• Test with dummy leads in a safe account. No live changes without our approval.
• Test capture, responses, bookings, stage changes, deduplication, failure alerts and reporting end to end.
• Deliver a reusable GHL Snapshot, onboarding checklist and handover notes.
• Handle permissions, customer consent, opt-outs and data securely.

two options to quote
a) starter: essential lead capture, attribution, working pipeline, instant responses, follow-ups and basic conversion reporting. State precisely what is included/excluded.

B) full system: the complete advanced ai, phone, automation, reporting, a/b testing, conversion feedback and reusable snapshot scope above. Phases are fine, but give the COMPLETE fixed total.

We want to prove the starter with one client, then progressively roll it out to others. We prefer affordable per-client setup and recurring maintenance over unnecessary upfront complexity.

pricing required in writing before an interview
please provide:
1. FIXED price for Starter.
2. FIXED total price for Full System, including phase breakdown if relevant.
3. fixed setup fee per additional client after the first.
4. Monthly maintenance fee per client, with support limits.
5. Bespoke hourly rate, estimated delivery times, exclusions and extra ai, calls, sms, whatsapp or other software costs.

Please provide prices you can honour for the stated scope, with all assumptions and exclusions clearly listed. Deliverables, milestones and any changes will be agreed in writing through Workana; no unapproved extras.

mandatory application requirement
include a screen recording of a ghl pipeline you personally built. Demonstrate pipeline stages, associated workflows/automations and how a lead moves through them. Hide confidential client information; share via Workana-permitted methods. Applications without a recording will NOT be considered.

We will review your demonstration and written prices before arranging a call. Please briefly describe your GHL experience, personal contribution and availability.

We're seeking someone reliable who wants to grow with Blackbird across ongoing client projects.