Evaluating bids

Marketing Automation a Analyst / Zapier and Make expert

Published on the November 22, 2022 in IT & Programming

About this project


We are looking for a hands-on and proactive candidate for the position of Marketing Automation Analyst at our luxury construction company, Olde Tyme Floor Co. The position is between 6 to 12 hours per week. You will be working closely with our Marketing Manager.


Design, configure and maintain the marketing automation system to power targeted and personalized communications
Maintain and support integrations with Salesforce.com, Adobe Experience Manager, Adobe Analytics, Adobe Test & Target, Data Warehouse, and RESTful API services
Collaborate with other groups (Marketing, Customer Service, Operations, Product, Data Science, & Development) to successfully implement and realize cross-functional projects such as abm, cx, attribution, personalization, and targeting
translate business needs to technical specifications, understand the underlying technical layer from a business systems analyst perspective
create automations using zapier and make.
Develop and maintain marketing automation platform technical documentation
Recommend when to use existing Oracle Eloqua capabilities vs. Purchase vs. Build for new solutions
Work with Business Applications team related to the CRM integration and the next-generation marketing analytics infrastructure
Recommend and implement audience segmentation strategies that incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for efficient design and response
Drive marketing infrastructure and customization of the marketing automation platform including scoring, multi-touch drip nurture and broadcast emails, profiling, segmentation, workflows, and ROI reporting
Troubleshoot CRM errors, design and implement long-term solutions in accordance with existing requirements/structure

Good understanding of Web, CMS, and related technologies
Excellent knowledge of Zapier and Make
Ability to design and implement API integrations
Ability to drive success through data/system technology efficiencies
Ability to think logically and critically when troubleshooting along with a desire to grow your technical skillset
Problem-solving ability and consideration of process improvements
Please include answers to the following in your response:

Describe the most successful marketing automation campaign you have run and why you consider it successful.
Describe the least successful campaign you have run and what you learned from it. 

Category IT & Programming
Subcategory Other
Project size Small
Is this a project or a position? Project
I currently have I have specifications
Required availability As needed
API Integrations Social media (Facebook, Twitter, etc.)

Delivery term: Not specified

Skills needed