Mustard Oil Bottle Design

Project Name: Mustard Oil Bottle Design.

Brands: Mustard Oil is a product under “ARKU” Brand.
Background: ARKU mustard Oil was a well-established product of company. Buts it’s losing
its market share during last few years.
We have found that our customers are not like the bottle
of our product. That’s why we need to change the bottle shape & label design also.
SKU’s: 80ml, 200ml, 500ml.

Target Group:
Primary Target:
Demography:
1. Live in urban area such as Dhaka Metro, CTG Metro etc.
2. Age group: 20 to 55,
3. Marital Status: Bachelor & happily married.
3. Food Habit: Often, eat traditional Bangladeshi food such as Vhorta, Vhaji etc. However, always
try new cooked food in daily life and common occasion such as Friday, Eid day etc.
4. Social Economic Class: Upper Middle class, Lower Middle Class & Middle class
Secondary Target:
1. Age Group: 20 to 45; Marital Status: Bachelor & Happily Married; Social Economic Class: Lower
middle & Middle Class.

Design Elements:
Design: We want a unique bottle layout or shape. Which must be different from other local and
international brands. It can be unique by its extra feature or its different look.
But it must be a
master piece bottle in the world.
Color: Transparent color need to use on bottle shape design.
Material: Actual bottle will made with plastic so have to contrite on binding of plastic made products.

Typography: For label design development issue; options are open to use any font or typography.
However it would be great not to use more than two/three type of fonts or typography, and color
selection for typography. So, it doesn’t hamper “ARKU Brand Logo” and its elements)”.
We want
uniqueness feel in typography. For color selection of this product packaging you have to concentrate
on competitors pack Design.
Competitor reference: Radhuni, Rupchada, aci, pran etc.