Evaluating bids

Performance optimization - ticket sales Spain (espanol nativo, ingles)

Published on the December 21, 2023 in Sales & Marketing

About this project


Tincreasing ticket sales, and creating a strong online presence through effective tagging, AdWords, social media marketing, display advertising, and retargeting efforts. In short, our business is to sell tickets. www.iluziona.com/entradas

Setting up Tags:
•    Implement tracking tags such as Google Analytics, Facebook Pixel on Iluziona.com to monitor website traffic, user behavior, and conversions.
•    Use event tracking to measure specific actions on the website, and google myu business (call, maps or ask for directions) such as ticket purchases and make sure it flows to GA4

Audience Building
•    Build audiences and link Google Ads, social ads, display
•    Create audiences to group users based on defined characteristics, past behaviors, or predicted future behavior. You can apply these For example create audiences using GA4 reports and Google Ads.

AdWords Campaign:
•    Create targeted AdWords campaigns to reach potential visitors interested in illusion art, entertainment, and cultural experiences.
•    Use relevant keywords, compelling ad copy, and attractive visuals to drive traffic to Iluziona.com.
•    Optimize campaigns by analyzing data, adjusting bids, and refining targeting to maximize ROI.

Social Media Marketing:
•    Audit our campaigns on Meta (Insta and FB) make recommendations
•    Run paid social media campaigns to reach a wider audience and promote ticket sales.
•    Help set up tik tok campaigns and optimize
•    Use retargeting and audience building

Display Advertising:
•    Launch display advertising campaigns on relevant websites and platforms.
•    Leverage audience targeting and contextual targeting to display ads to the right audience at the right time.
•    Recommend go to market

•    Implement retargeting campaigns to re-engage users who have previously visited Iluziona.com.
•    Serve personalized ads to remind them of the unique experiences and attractions offered by Museo Iluziona.
•    Use dynamic retargeting to display ads featuring specific attractions or offers that the user showed interest in.

Audit and next steps:
Review configuration and set-up of google analytics, tag manager and google ads
-    Consider use of google performance max
Review and audit social media advertising and recommend optimizations
-    Can we introduce ad limits (concerned we are showing the same ads to the same people)
Allow us to run our own campaigns based on optimization recommendations

We will communicate over chat and email, but you MUST explain what has been done. You will have access to our social channels, tag manager, website, GA4 and adwords accounts to ensure that everything is set up correctly

Project overview

Phase 1 to be started asap will run until january 6th. Here we will have budget to test/learn, and see results in near real time. It's our busiest time of year. Phase 2 will be montly support for optimization of the campaign and budgets.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
Is this a project or a position? Project
Required availability Part time

Project duration 3 to 6 months

Skills needed

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