Ppc Specialist

Job Summary:



We are seeking a highly motivated and results-driven PPC Specialist to manage and optimize Google Ads and other paid advertising campaigns for our clients. The ideal candidate will possess a strong analytical mind, a deep understanding of PPC best practices, and a proven ability to drive measurable results. You will be responsible for developing and executing effective PPC strategies, analyzing campaign performance, and providing actionable insights to clients.


Responsibilities:



Campaign Management & Optimization:



-Develop, launch, and manage Google Ads (Search, Display, Shopping, Video), Microsoft Ads, and other paid advertising campaigns.
-Continuously monitor campaign performance, analyze data, and implement optimization strategies to maximize ROI.
-Manage campaign budgets and ensure efficient ad spend.
-Conduct thorough keyword research and implement effective negative keyword strategies.
-Optimize ad copy, landing pages, and targeting to improve conversion rates.


Data Analysis & Reporting:



-Analyze campaign data using Google Analytics, Google Ads, and other reporting tools.
-Generate regular performance reports and provide insightful analysis to clients.
-Identify trends, patterns, and opportunities for campaign improvement.
-Present campaign performance and recommendations to clients in a clear and concise manner.


Client Communication & Collaboration:



-Maintain regular communication with clients, providing updates and insights on campaign performance.
-Collaborate with internal teams (SEO, content, design) to ensure integrated marketing strategies.
-Attend client meetings.


Qualifications:



Excellent English communication skills.
Proven experience as a PPC Specialist or similar role in an agency setting.
Strong proficiency in Google Ads, Google Analytics, and other PPC platforms.
Excellent analytical and problem-solving skills.
Strong understanding of keyword research, ad copywriting, and landing page optimization.
Google Ads certifications are highly preferred.
Experience with Microsoft Ads, social media advertising, and other paid advertising platforms.
Knowledge of Google Tag Manager.