Redesign de e-commerce com Shopify

*** Today's issues ***
Magento old version 1.9.3.8.
UX is not up to date. Site looks like early 2010 online shops.

*** Next e-commerce goals ***
Propose a great experience to customers:
-online shopping
-discovering brand and experience (physical shop, wine tasting, events, subscription club)

Communicate:
-Brand tradition, expertise and passion
-high quality french wines with accessible price
-“direct importation” / proximity with producer / Exclusivity with all producers
-Physical shop (tasting, events)
-Wine club
-Accessories (glasses, aroma kit, olive oil, vinegar etc…)

*** Context ***
General
-Language: Pt-Br
-Currency: BRL
-Deliver in all Brazil

Structure and content
-250 products in Magento list:
+ or - 200 wines,
16 kits end of year,
7 “nez du vin”
Glasses
Vinagres
Olive oil
-Categories:
13 regions (Bordeaux, Bourgogne, Loire…)
Others: club, Accessories, Kits
- Attributes (wine description):
description
graduação alcoólica
harmonização
produção
produtor
serviço
tempo de guarda
uvas
wine style (party, family lunch, aperitive…)
ratings

-Other informations (Magento CMS):
Restaurants/Hotels where you can find our wines (9)
Producers (42)
Regions (12)
News, Press (14)
Events, tasting, dinners (14)
Static pages:
Política de compra
Política de privacidade

-Search and filters

Search bar

Filters:
-Range of prices
-Regions
-Type of wines: Red, White, Orange, Sparkling, Cider, poiré
-Years
-Grapes
-Farming production: Raisonné, Organic, Biodynamic, Naturel
-Wine producers
-Bottle size
-Ratings
-Food matching

Integrations:
- ERP Bling
- Transport Frenet
- Payment (ongoing selection)


*** What we expect from agency proposals ***
- Advices about platform to choose (could be Shopify or Magento 2.x)
- Strategy
- Capability do redesign image identity and global ux
- Content production
- E-commerce implementation
- Plugins integration
- Migration

Experience in wine market will be strong advantage.
Please, share references,