Evaluating bids

Seo Expert

Published on the January 15, 2020 in Sales & Marketing

About this project

Open

The position is only available for candidates from latin america

we are looking for an seo expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities
Optimize pages with SEO techniques. Work with the marketing team to drive SEO in content creation and content programming.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy. Track Link Building activities, directing efforts to seek opportunities to create links.
Create monitoring reports to measure the outcome of SEO actions for quick decision-making.
Recommend creation of new pages and website structure with a focus on the generation of qualified traffic.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Knowledge and experience in WordPress
Requirements
Advanced knowledge about seo (html, sitemap, robots, breadcrumb, schema) programming.
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of html, css, and javascript development and constraints
proven sem experience managing ppc campaigns across google, linkedin.
Solid understanding of performance marketing, conversion, and online customer acquisition
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Knowledge of ranking factors and search engine algorithms Experience with A/B and multivariate experiments.
Up-to-date with the latest trends and best practices in seo and sem
bs/ms degree in a quantitative, test-driven field.

Tools
Google Search Console
SEMrush
Keyword Planner
Excel

THE POSITION IS ONLY AVAILABLE FOR CANDIDATES FROM LATIN AMERICA

Category Sales & Marketing
Subcategory SEO
What do you need? Create and implement SEO plan
Is this a project or a position? Project
Required availability Full time

Project duration 3 to 6 months

Skills needed

Other projects posted by A. R.