About this project
writing-translation / article-writing-1
We are a Brazilian professional cosmetics company, with an emphasis on hair straightening and treatments, and we are looking for a fixed freelancer to produce strategic articles that aim to improve our organic traffic, educate our audience and improve the e-commerce conversion rate.
Our main product is organic protein and straightening (popularly known worldwide as "keratin", "Brazilian keratin") and we want to become a reference in this subject, positioning itself on the first page of Google for searches for this keyword.
The idea is to find a steady freelancer who will research and write 3-5 articles per month on that (and related) topic, creating an SEO-optimized blog structure on that keyword. Article will also be used as a top-funnel ads addressed page, for remarketing ads after that.
We will start with an article with the following title:
"Is it possible to do hair treatment with keratin at home?"
The idea is to educate the public that it is possible to do a professional keratin treatment at home, when following a professional step-by-step procedure and using safe, formaldehyde-free products.
Briefly contextualize the audience about what a keratin straightening treatment is, its benefits for hair health and the results of straightening, shine, sealing cuticles, and nourishing the hair strands.
Addressing the safety of at-home straightening treatments made at home Create a relationship between products developed with acids and organic oils, from Brazil, with the safety, comfort and agility of a Keratin Treatment At Home.
Also address the cost-benefit (between doing at home and in the salon). Make a relationship between the use of professional products and equipment to obtain a perfect result, in a safe and healthy way.
Emphasize the importance of using quality products before and after keratin treatment, such as Mask, Serum, Oils, Shampoo and Conditioner.
Among other subjects and keywords that the freelancer finds relevant and with a high index of searches on Google.
"Brazilian keratin", "keratin at home", "Keratin hair treatment at home", "Zero formaldehyde keratin", "Zero formaldehyde hair protein", "Brazilian protein at home", "Brazilian straightening treatment at home", among others.
Our website: www.vittagold.com
Our at-home treatments page: https://www.vittagold.com/collections/home-smoothing-sets
Category Writing & Translation
Subcategory Article writing
How many words? Between 1,000 and 5,000 words
Is this a project or a position? Project
Required availability As needed
Delivery term: June 08, 2022