Seo Specialist

Responsibilities:
Develop and implement an SEO strategy to improve the website's visibility and search rankings
Conduct keyword research to identify relevant keywords and optimize website content accordingly
Perform on-page optimization such as meta tag creation, internal linking, and URL structure optimization
Monitor and analyze website traffic, search engine rankings, and user behavior using analytics tools such as Google Analytics
Conduct regular site audits to identify technical issues that may be impacting search engine visibility
Stay up-to-date with industry trends, algorithm updates, and search engine guidelines to ensure website compliance
Manage and collaborate with other teams, including content writers, web developers, and designers
Create and maintain reports to measure the success of SEO initiatives

Requirements:

Bachelor's degree in marketing, communications, or related field
Proven experience as an SEO Manager or similar role, with a track record of improving search engine rankings and website traffic
Knowledge of SEO tools such as Google Analytics, Ahrefs, SEMrush, and Moz
Strong analytical skills and ability to interpret data to make informed decisions
Experience with local seo, mobile optimization, and technical seo
desired:
excellent communication and collaboration skills to work effectively with clients and cross-functional teams
understanding of html, css, and javascript
familiarity with content management systems (cms) such as magento, vtex, shopify, etc.