Write a 1500-word Seo Tutorial for Small Business Marketers

We are seeking an experienced content writer with expertise in SEO to create a comprehensive tutorial-style blog post for small company marketers. The post should be approximately 1,500 words and cover the following key areas:

- How to conduct effective keyword research using both free and paid tools.
- How to optimize on-page SEO elements, specifically headings, meta descriptions, and titles.
- Strategies for organizing content to increase the likelihood of appearing in Google's highlighted snippets.

The tutorial should be written in an approachable, step-by-step manner, making complex concepts easy for small business owners and marketers to understand and implement. It must include relevant screenshots and practical examples to illustrate the steps and concepts discussed.

The primary goal of this post is to help our target audience increase their online exposure and boost organic traffic to their websites. The final deliverable should be a polished, ready-to-publish article.