** Please Read Carefully**
I need a comprehensive digital marketing plan for a startup online web/app consultation business that provides paid consultations in 6 major categories in Arab countries.
These categories are:
1) Medical (ENT, Internal, Derma, pediatric, … etc).
2) Psychiatric & Psychological
2) Diet & fitness.
3) Family, & kid’s issues incl teenagers & divorce, …etc.
5) Business & Investments consultation incl sales & Marketing, and Self-development & training.
6) Laws & Legislation.
Our competitors are:
- Social Media accounts
- Traditional competition (Hospitals, clinics, consultation offices, … etc).
Plan shall cover in details (proved by screenshots):
1. Market surveys (in Arabic and targeting Arabic Counties)
2. Ideal client with segmentation (Behavioral & Geographic) + Primary & Secondary Persona, both for each category.
3. Deep competitor analysis and research for each category (top 5-7, proved by the tools used) including:
Traffic channels, organic & inorganic, social Media platforms presence & analysis, types & quality of posts, key words used, Backlinks, Engagement devices/content used for lead-generation on the landing page, geographic reach, Conversion Tools/Techniques … etc.
4. SWOT, Brand positioning & Identity, SMART Objectives, Vision, Mission.
5. Digital Marketing strategies report & website critique & Tailored action plan:
- Free SEO strategy & Google ranking strategy including Keyword research.
- Paid traffic suggestions.
- Social media strategy for 3 months including: objective, platforms (which & Why), Audience, best time & dates to post, cost, KPIs, expected results, expected revenue.
6. Email marketing tips (content type, tool, audience, … etc).
7. Influencer Plan (Types, Profiles, Content, estimated cost, impact)
8. Monthly forecast analysis and critique Read Less Read Less
Category: Sales & Marketing