We are looking for an Email Marketing Specialist to plan, create and execute email campaigns to drive key marketing metrics, including conversions, retention and engagement. You will be responsible for email development, audience building and segmentation.
You will work with our HubSpot Specialist and Marketing Manager on post-campaign analysis and reporting.
You’ll be contribute with creating various email workflows/sequences based on triggers, including clicks, pageviews, content downloads and inaction.
Your Primary Responsibilities will include:
Perform day-to-day execution of email marketing campaigns; including, but not limited to conceptualizing, proofing, testing, QA, audience segmentation, and deployment of recurring, triggered and dynamic content-driven campaigns.
Proactively monitor metrics (open rates/click-through/deliverability, etc.) And review analytics of marketing campaigns and provide recommendations for enhancing effectiveness.
Manage email campaign calendar and communicate with internal stakeholders regarding campaign timing, targeting and scope.
Category: Writing & Translation
Subcategory: Article writing
How many words?: Between 1,000 and 5,000 words
Is this a project or a position?: Project
Required availability: As needed