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[Cinemagraph] Hero Wars - Choose Your Hero

Budget: Open Published: 4 months ago Bids: 2
Example

IMPORTANT
- Keyword: "Heroes", "Battle", "Action", "Fight"
- To make cinemagraphs more efficient - objects on the image should be unlayered and animated. The more objects are moving - the more attention they draw.
- Please don't use any shutterstock images

OVERVIEW
- Hero Wars, a male-oriented game, online battle arena where you need to collect the best team of heroes, pass the quests and surely fight with other players all over the world.
https://apps.facebook.com/mobaheroes/

CAMPAIGN
- Objective: Increase App Installs.
- Target Audience: Male users aged 25 - 65; in United States, United Kingdom, Australia and Canada.

CREATIVE DIRECTION
- Create TENSION: Which Hero do you Choose?!
Suggest to animate:
- Begin with Blank screen, show heroes one by one, then make all three flash
- Add light effects
- Add effects to background
- Highlight/Animate text

- GAME LOGO appears in top RIGHT (add the effect of shake- for example)
---THEN ADD
- PLAY NOW button in bottom RIGHT (flashing, and green)

IMPORTANT:
Designers can use a completely different effect, and change the order of appearance of heroes.

CREATIVE MATERIALS (DESIGN)
- Download image and LOGO in Dropox:
1. https://www.dropbox.com/sh/3pchb2xcwoffd8q/AAC5Pz4y0hexrrw2p21i9dOxa?dl=0

COPY
- CTA Button: Play Now!
- CTA-Button shall be green and placed in the right bottom corner

Guidelines

Facebook Advertising Guidelines
・Images may not include more than 20% text in the image.
・Images needs to meet Facebook Advertising Guidelines.

Category: Design & Multimedia
Subcategory: Banner Ads
Is this a project or a position?: A project
Required availability: As needed
Skills required:
Published by: Earl A. Last reply: 4 months ago Singapore
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