Briefing HopHop Bites
The Design Brief
People might have different interests, but most of us have one thing in common -
our love for pets. So much that the vast majority of us have one or more pets in our
care. The good boy. The best girl. And we better feed them all. The good snack.The
Tone of voice:
Funny, witty, doesn't take itself too seriously, meme-inspiring.
Pet/dog (probably organic, premium) food.
‘HopHop’ is both 'excitement' and 'facepalm'. The owner and the pet's unconditional
love. The joy of seeing the human best friend return home for the first time. Every
time. Or the human's amused eye roll when seeing the gnawed couch back home.
Ownable elements such as use of negative space (ie. For cutouts, making the
actual contents visible or animal distinct shapes); pouch packaging.
Launching on Amazon and select retail stores in Australia and NZ.
Some exemples attached.Category
: Design & MultimediaSubcategory
: IllustrationsWhat is the scope of the project?
: Extension to existing artIs this a project or a position?
: ProjectRequired availability
: As needed