Market research about sales potential for Caribbean Resorts All Inclusive for adults in Sao Paulo city and state: open minded with nude beaches, pools and party ambiance. How to reach potential consumers.
Market was growing to there resorts until the crisis came about, to counter act we need to reach clientele more efficiently and smart, especially via social media.
Resorts are frequented by:
1) Naturist- people who like to sunbathe au natural, are not party people, like to enjoy nature, read a book, meet other people similar to them;
2) Open minded people, couples on holidays
3) Swinger couples
Category: Sales & Marketing
Subcategory: Business Plans and Market Strategy
Is this a project or a position?: A project
Required availability: As needed