Help our grocery shopping app gain new users through micro influencers’ promotion
We’re Compelling Software, a start-up based in Denmark that wants to grow our market presence in the hispanic speaking area of US and Mexico. We are looking for a MEXICO/TEXAS based micro influencer manager that will be our local contact.
The product to be promoted on either Instagram (IG) or Youtube (YT) is our grocery shopping app, Grosh. Among other functions, the app allows you to:
-Create grocery shopping lists, that comes with intelligent suggestions based on your purchase patterns and are shareable with e.g. friends and family
-Create own recipes and bookmark recipes you find online or in our recipe collection published by other Grosh users - and share these in our social food network
For the new features in the lastest version, Grosh 3.0, visit https://groshapp.com/grosh-starts-attracting-attention/
Research local influencers, that have
-IG at least 10.000 followers
-YT at least 25.000 subscribers
-An audience and interests that match our core Grosh users: adult persons living in a household with more than 2 members (households with high grocery consumption). We are looking for average middle class people, e.g. mothers with a couple of kids that need to be efficient in their grocery shopping.
Select influencers suitable to promote the app with, to get at least
-IG: 30.000 story views e.g. 10% conversion rate of 10 influencers with 10.000 followers making 3 stories
-YT: 300.000 video views e.g. 50% conversion rate of 10 influencers with 30.000 subscribers making 2 videos
-Manage the contract with the influencers and negotiate and pay out compensation to them
-Work with influencers on effective content to be posted on social media (e.g. unique and clever features of the app, download links, etc)
-Follow up on them posting and report back to us on the progress of the campaign (status on the micro influencer activities, posted material and reach, interaction on posts)
We expect from the influencers to:
Make 4-6 stories each: the first 2 stories in one day and the following 2 another day (each story lasting 15 sec, exclusively about the app). They will present the app to their community, and integrate a swipe up link that brings the users directly to the App-Store or Google Play to make it as easy and fast as possible for them to download.
On Instagram, you can add links in stories as explained in here:
You can only add one link, so the one that should be used is this one
This will open a page that detects which device the user has and then open up appstore or google play (if using normal computer, the page tells the user to run this on his phone)
PS The influencer needs more than 10,000 followers to have this function, but that should not be a problem.
Make 1-2 videos each presenting the app as part of a video post, where the app is included for at least one minute of each video
Add download links to Appstore and Google Play inside the video
In Youtube, you can add links in videos as explained in here: https://www.internetmarketingninjas.com/blog/content/heres-how-to-link-from-inside-youtube-video-build-traffic-from-youtube/
You may add links to iTunes / Appstore and Google play as they have been approved by Youtube as “merchandise sites” that you are allowed to link to. Two cards should be added to the videos linking to
Links with images are most effective, so the youtuber may want to use images on the download links:
PS The influencer must be apart of the Youtube partner program, but they probably already are this to earn money from their videos.
Add this download link in the video description https://groshapp.com/download
-Make sure to select the right language (Spanish) and app version (Grosh 3.0) is used when showing the app. Both the information are showed and can be managed under “Settings”.
-Show how to use the app in everyday life and the benefit derived from its use, e.g.
-Shoot the video while planning your shopping trip
-While using the app in the supermarket
-While cooking from a recipe in the Grosh recipes database
-Show the features that make the app unique:
-Show how the suggestions tab of the shopping list works: Grosh remembers your shopping habits, therefore it suggests you what you probably need to buy. Suggestions based on user’s shopping patterns will appear after some time of use.
-Food Social Network: Users can share and look up recipes through the app on the Meals screen. If they add their own recipe, they can add a picture of and the ingredients needed. If their friends follow them in Grosh, they can see the added recipe and get inspiration in their daily cooking.
-Price Crowdsourcing feature: if you opt in for price crowdsourcing, and spend a second or two more when you shop an item to register price, the app will give you access to the entire database of prices for everyday groceries to let you find good offers for what you need
-Always show the app in online mode - so the influencer should be connected via 3G / 4G when using the app in the store. If the app goes offline, only a subset of the features are available. A unique feature of the app that is not available when offline is ordering the list according to the layout of the store (first items that are placed first in the specific store).
-Barcode scanning (next to add item box): add items to the list using barcode scanning. This feature makes the user save time for the following shopping trips. Scanning barcodes might require you to teach the system the specific barcode before shooting the video - Grosh crowdsources its data from the users.
We expect you to:
Have experience with promoting apps
Have experience working with micro influencers
Provide periodical spreadsheet report showing the project advancement
IG: Link to story, post date, results in number of views (Forward s screenshot taken by the influencer showing of the number of story views for the story), number of likes and interactions
YT: Link to videos, post date, results in number of views, number of likes and interactions
If this sounds like something for you, please send us a proposal including complete cost and project outline of deliverables and timelines. We will provide specific info on the content to the selected candidates.
Category: Sales & Marketing
Project size: Large
Is this a project or a position?: Project
Required availability: As needed