About this project
sales-marketing / others
Open
Job Description: Market Research (3 Days)
General Description:
We are looking for someone to carry out a short market research project over 3 days, visiting different points of sale to collect information about the range of car-related products (air fresheners, cleaning, and car care items).
The goal is to identify the brands available in the market, review the variety of products on shelves, check prices, and gather distributor/manufacturer details through clear photos of the products and store displays.
Duration: 3 days
Location: Stores from the provided list (with the option to include others)
Sector: Car products (air fresheners, cleaning, car care)
Main Tasks:
Store visits should include:
Supermarkets: 6 (e.g., Alcampo, Carrefour and 2 discount/low-price supermarkets)
Gas stations: 6 (e.g., Repsol, Cepsa, Eroski)
Car accessories stores: 4 (e.g., Norauto, Feu Vert and another)
Other stores that sell car air fresheners: 4 (e.g., Chinese shops, pharmacies).
During each visit, the researcher must:
Take a photo of the store exterior.
Take a photo of the stand/shelf with car products (air fresheners, cleaning, car care) to see the assortment.
Create a list of brands found (normally between 3 and 10 maximum).
Take photos of the air freshener display and the car cleaning products display (prices, brands, and product types must be visible).
Take 2 clear photos of 1 product per brand (front and back), to capture distributor/manufacturer details and product information.
Expected Deliverables:
Excel file including:
Names of stores visited
Names of the products photographed in each store
Folder with clear photos, including:
Store exterior
Air freshener and car cleaning product stands
Product photos (front and back per brand)
Comments/notes about the visits (e.g., “No products available”, “same brands as store XX”, etc.).
Category Sales & Marketing
Subcategory Other
Project size Medium
Delivery term: Not specified
Skills needed