About this project
sales-marketing / community-management
Open
I'm seeking a proactive digital strategist to lead a comprehensive social media pre-sale and launch campaign for the Spanish-language book 'La gravedad de las cicatrices'. This publisher-backed book is due around early March 2027, and the campaign aims to maximize pre-sales over the next four months while building a large, engaged community around the author and the book.
The scope of work includes:
- Instagram visual refresh to enhance the author's current amateur account.
- Creation and posting of 3 short videos weekly across platforms like Instagram Reels and TikTok.
- Setup of necessary links and forms for the campaign.
- Development of engaging Story templates for social media.
- Creation of a monthly content calendar.
- Management of limited Meta Ads during the final month of the campaign.
The ideal freelancer will have proven book-launch experience and strong hands-on execution skills. The client will provide basic ideas, story content, and simple raw audio or video. The strategist will be responsible for the technical and creative execution. The target audience is Spanish-speaking readers worldwide. The publisher's pre-sale page is currently the only official website.
Category Sales & Marketing
Subcategory Community Management
What do you need? New brand or few weekly posts
Delivery term: Not specified
Skills needed