Experienced Paid Social Operator for Dtc Ecommerce Brand

We are seeking a highly analytical, organized, and proactive Paid Social Operator to join our team, working closely with a senior Growth Strategist for a high-growth DTC home goods brand. This role involves supporting daily execution, monitoring, reporting, and optimization across various paid social accounts.

The ideal candidate will be able to identify performance changes, creative fatigue, pacing issues, and new opportunities proactively, without constant direction.

Responsibilities include:
- Building, launching, QAing, and optimizing campaigns across Meta, TikTok, Pinterest, and X.
- Utilizing AI tools to accelerate Meta launches and manually setting up ads on other platforms.
- Monitoring spend, pacing, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), revenue, creative fatigue, and account risks.
- Recommending budget shifts, bid changes, scaling opportunities, and optimizations.
- Maintaining testing roadmaps, reports, trackers, UTMs, and comprehensive documentation.
- Analyzing creative, audience, placement, and funnel performance.
- Monitoring attribution and supporting pixel, capi, and tracking qa.
- Communicating updates, problems, and opportunities proactively through Slack.

Requirements for this role:
- 3+ years of paid social experience specifically with DTC ecommerce brands.
- Proven experience managing Meta accounts with monthly spends exceeding $100K USD.
- Strong knowledge of key metrics such as cac, roas, marketing efficiency ratio (mer), attribution, and creative testing methodologies.
- Ability to translate data insights into clear, actionable optimization and testing recommendations.
- Highly organized, detail-oriented, responsive, and comfortable operating in a fast-paced environment.
- Excellent written English communication skills and reliable internet access.
- Experience with TikTok, Pinterest, AppLovin, Northbeam, or Triple Whale is preferred, though training can be provided for the right candidate.

Availability:
Candidates must be reachable between 8:30 a.m. And 5:30 p.m. ET, Monday through Friday. While not every hour will require active work, monitoring Slack and responding within 30 minutes is generally expected. Full availability, including weekends, is mandatory from November 25th to December 1st for the Black Friday/Cyber Monday (BFCM) period, and adjusted or extended hours may be required during this critical time.

Compensation:
$350-500/week, dependent on experience & availability