Experienced Social Media Manager for Luxury Skincare Brand (Instagram & Tiktok Focus)

Seresilk, an Australian luxury skincare brand, is seeking a creative and commercially minded Social Media Manager to enhance our online community and articulate Seresilk's unique story. This role is pivotal for brand building and content creation, focusing on narrative, positioning, and translating silk's rich heritage into engaging, scroll-stopping content.

Key Responsibilities:
- Develop and execute a consistent content calendar for Instagram (feed, Reels, Stories) and TikTok, with additional scheduling support for Facebook.
- Produce high-quality short-form video content utilizing provided brand assets, AI-generated visuals, and curated imagery. Content must maintain a premium, authentic, and distinctly Australian feel without relying on personal appearance.
- Craft compelling captions and copy that resonate with Seresilk's sophisticated, warm, and substance-driven brand voice.
- Strategically align content timing and tone with the Australian calendar, including seasons, public holidays, and cultural events.

Ideal Candidate Profile:
- Possesses a strong visual aesthetic and a genuine appreciation for luxury, beauty, or wellness.
- Demonstrates excellent written English, crucial for maintaining Seresilk's precise brand voice for its primarily Australian audience.
- Is self-directed, reliable, and takes full ownership of their work, requiring minimal supervision.