Experienced Video Editor for Direct-Response Meta Ads (Ugc/Stock Footage)

We are a direct-to-consumer foot care brand seeking an experienced video editor to create high-performing direct-response video ads for Meta platforms (Facebook and Instagram). Our current static and long-copy image ads are performing well, and we are expanding our strategy into video content. The ideal candidate will take raw user-generated content (UGC) and stock footage to produce engaging ads that capture attention within the first three seconds.

Project Requirements:
- Create 15-45 second vertical (9:16) and square (1:1) video ads optimized for Facebook and Instagram.
- Implement a 'hook-first' editing style, characterized by fast cuts, pattern interrupts, and clear on-screen text that conveys the message effectively even with sound off.
- Ensure captions are burned into the video, with clean typography that aligns with our brand colors and fonts.
- Produce multiple hook variants from the same core ad body to facilitate isolated testing of different hooks.
- Maintain a turnaround time of 3-5 days per batch of ads.

Our team will provide all necessary scripts, copy, angles, and offers. Your primary responsibility will be the expert editing and production of the video content.

Ideal Candidate Profile:
We are looking for a freelancer with a proven track record of cutting successful ads for health, wellness, or physical product brands. Please be prepared to showcase examples of ads that have actually scaled, not just a general showreel. Providing details on the ad spend or Return on Ad Spend (ROAS) for your past work would be highly beneficial.

Nice-to-have skills include experience with AI-generated footage (e.g., Veo), voiceover synchronization, and familiarity with Meta's advertising policies for health-adjacent products.

The listed rate is for the initial test project and it's negotiable, we'd rather talk it through on a call.

Our model is low base, high bonus. We pay €100 to €150 for every ad that becomes a winner, meaning it holds above our ROAS threshold for three consecutive days. We run a lot of creative, so an editor who understands hooks earns far more from bonuses than from the base rate. That's deliberate. When our ads perform, you perform with us.

This starts as a paid test of 3 ads. If it works, we move to monthly batches.