Full-Time Remote Social Media Manager & Content Strategist for Luxury Chef Agency

Miami Lux Experience, a luxury private chef agency, is seeking a dedicated full-time remote Social Media Manager and Content Strategist. We specialize in placing elite chefs in the homes of athletes, executives, and ultra-high-net-worth families, producing world-class private dining experiences. This is a full-time role (30-40 hours per week) for a professional who is eager to grow with our agency.

This role requires someone who understands that our audience is not the general public. We serve ultra-high-net-worth households, estate managers, family offices, and luxury concierge professionals. Every piece of content must speak their language

Non-Negotiable Skills:

Short-form video strategy— Instagram Reels and TikTok specifically. Not YouTube, not Facebook, not static posts. Must understand hook architecture, loop psychology, and what makes someone watch a 7-second clip three times.

Luxury brand copywriting— Writing that feels elevated without being cold. The ability to make someone feel the lifestyle through words alone. Your captions need to sell a feeling before they sell a service.

Dual-audience content strategy— The ability to write for a private chef building their business and a uhnw household manager or estate director in the same week without blending the voices.

Lead generation through organic content— Not follower growth. Not engagement rates. Qualified DMs, placement inquiries, and Blueprint sales. Must understand the difference.

Content calendar management— Building and maintaining a 5x/week calendar without being chased. Deadline discipline is non-negotiable.

Community management— Responding to comments within the first hour during working hours, managing DMs, identifying real leads versus casual followers, routing inquiries correctly.

Editor briefing— Writing clear, specific briefs for our video editor so every clip has a defined hook, pacing note, text placement, and music direction. You don't edit — you direct.

Performance reporting— Weekly reports that track the metrics that actually matter: saves, shares, DM inquiries, reach to new accounts, and follower quality — not just vanity numbers.


Strong Plus Skills:

Understanding of UHNW psychology — Must intuitively understand that discretion, consistency, and time-back are what our clients are actually buying. Content that feels salesy or loud will repel this audience.

Hashtag and SEO strategy for Instagram — Knowing which hashtags actually reach estate managers, family office advisors, luxury concierge professionals, and executive assistants — not just food lovers.

DM automation familiarity— ManyChat or similar tools for keyword-triggered responses. Comment "BLUEPRINT" flows, placement inquiry routing, chef application capture.

Trend research — Spending time weekly inside Instagram Reels and TikTok identifying trending audio, formats, and hooks that can be adapted for our brand without chasing irrelevant trends.

Basic Canva or design sense— Not a designer, but enough aesthetic awareness to know whether a post looks luxury or looks generic before it goes live.


**Mindset Requirements — Non-Negotiable**

These aren't skills we can teach — you either have them or they don't:

Obsessive attention to detail— One typo, one off-brand caption, one post that goes up late undermines everything.

Self-direction— We don't have time to manage a social media manager. You must operate independently within the system we give you.

Brand protectiveness— Must genuinely care about our brand the way we do. Generic is the enemy. You should feel uncomfortable posting anything that doesn't meet the standard.

Fast learning— Must study available courses given from our team, absorb your positioning document, and execute at the level you require within 30 days.


Responsibilities include:

Daily Tasks:
- Study and implement provided virality course content.
- Build and manage the weekly content calendar for both Instagram and TikTok pages.
- Write all captions, hooks, and on-screen text for content.
- Brief the video editor on every post.
- Post and schedule all content (minimum 5x per week, every week).
- Respond to comments within the first hour of posting.
- Manage direct messages, identifying leads, routing placement inquiries, and converting chef inquiries. Work closely with ManyChat for automation.
- Research relatable niche trending audio, hooks, and formats on Instagram and TikTok weekly.
- Send a weekly performance report detailing views, reach, saves, DMs, and follows.

We are looking for a candidate with:
- Strong written English skills.
- A genuine passion for luxury, lifestyle, and hospitality content.
- Expertise with Instagram Reels and TikTok short-form video.
- A self-directed, consistent, and detail-obsessed work ethic.
- A fast learner who can effectively study and implement new strategies.