Instagram Content Strategist and Designer for Psychological Counsellor

A psychological counsellor specializing in emotional difficulties, relationships, intercultural experiences, couple work, embodiment, and regulation skills is seeking a freelancer to support the development of a professional Instagram presence. The project requires expertise in content planning, structuring, and presentation for Instagram.

Key responsibilities include:
- Structuring Instagram carousel posts (5-7 slides) to effectively convey psychological topics.
- Refining wording to ensure content is clear, professional, and non-cliché.
- Organizing content into coherent series (e.g., Attachment, relationships) for a structured approach.
- Optionally, developing engaging captions for posts.

This role requires a strong emphasis on Strategy and Design Thinking. The ideal freelancer will not only execute tasks but also actively contribute to:
- Deciding how content is best structured across multiple slides.
- Suggesting innovative formats for Instagram posts.
- Providing input on a simple, clean visual direction for the content.
- Optionally, creating basic Canva templates for future use.

Content Style Requirements:
- Psychologically grounded and accurate.
- Clear and reflective in tone.
- Professional yet accessible to a broad audience.
- Must avoid generic or overly simplified approaches.

Project Details:
- Target Audience: Adults interested in relationship and emotional topics, with an intercultural context.
- Initial Scope: Approximately 10 posts, starting with 2-3 test posts to establish style and workflow.
- Timeline: As soon as possible.

Nice-to-have qualifications:
- Background in psychology or a similar field.
- Proven experience with educational or structured content creation.

Applicants are requested to answer the following questions when applying:
1. How would you approach transforming a complex psychological topic into a clear and engaging Instagram carousel post?
2. Can you share examples of similar work or relevant projects you have completed?
3. What strategies do you employ to ensure content remains original and avoids becoming generic or cliché?