We are seeking a highly skilled Martech Integration Specialist to build and implement a tracking and automation stack for our small restaurant clients in Madrid. This project requires expertise in various marketing technology platforms and a strong understanding of data flow and integration.
Key responsibilities include:
* Google Tag Manager (GTM) Setup: Implement and configure GTM to accurately track key events, including 'reservation confirmed' and 'order completed' for Google Analytics 4 (GA4).
* Google Analytics 4 (GA4) Configuration: Ensure proper data collection and event tracking within GA4 to provide actionable insights into customer behavior.
* Meta Pixel Implementation: Set up the Meta Pixel for effective audience targeting and campaign optimization.
* Server-Side Conversions API: Implement server-side tracking using the Conversions API to enhance data accuracy and privacy compliance.
*
Make.com Automations: Develop and deploy automations using
Make.com to connect our reservation system (CoverManager) with Brevo for seamless email and WhatsApp marketing flows. This will involve creating workflows for customer communication, promotions, and follow-ups.
* Looker Studio Reporting Dashboard: Design and build a comprehensive reporting dashboard in Looker Studio to visualize key performance indicators (KPIs) from GA4, Meta Pixel, and other relevant data sources.
Experience with CoverManager is not required, but the successful candidate must be comfortable learning niche hospitality SaaS platforms with provided documentation and test account access. This is a remote, project-based collaboration with potential for ongoing work based on performance and client needs. We are looking for a proactive and detail-oriented professional who can deliver a fully functional and optimized martech stack.
Project duration Not specified