Experienced Google Ads & Local Seo Specialist for Party Rental Business - Lead Generation Focus

We are seeking an experienced Google Ads and local SEO specialist to optimize and improve an existing marketing setup for a party rental business based in Edmonton, Canada.

Our business offers inflatable rentals, balloon twisters, party entertainment, face painting, mascots, event décor, and event rental services.

We already have active Google Ads campaigns, seasonal SEO support, a Google Business Profile, and a website. However, we are not generating enough consistent local leads (calls, messages, and contact form submissions), despite having traffic.

The main goal is to increase real local leads and improve conversion performance from Google.

This is NOT a setup project. We are looking for someone to audit, optimize, and improve what is already running.

Key responsibilities:

Audit and optimize Google Ads campaigns to improve lead generation and reduce wasted spend
Improve conversions (calls, forms, bookings) from existing traffic
Optimize keywords and targeting for high-intent local searches in Edmonton
Improve Google Business Profile (Google Maps / Local Pack visibility)
Identify SEO gaps and provide actionable improvements focused on leads
Improve landing page conversion performance
Monthly reporting focused on leads, cost per lead, and conversions

Requirements:

Proven experience optimizing existing Google Ads campaigns (not only setup)
Strong experience with lead generation for local service businesses
Experience improving conversion rates (CRO)
Strong understanding of Google Business Profile optimization
Focus on measurable results (leads, calls, bookings)

This is a long-term role:
Phase 1: Audit and immediate optimization of ads, SEO, and conversion funnel
Phase 2: Ongoing monthly optimization focused on scaling leads and improving cost per lead

Thank you for your interest. Before I schedule interviews, I'm asking shortlisted candidates to answer a few questions:

1.Have you optimized an existing Google Ads account rather than creating one from scratch? Please share an example.
2.What would be the first three things you would audit in my current Google Ads account and Google Business Profile?
3.Have you worked with local service businesses in Canada or the U.S.?
4.How do you measure success, what KPIs do you focus on?
5.My main goal is to increase calls, bookings, and contact form submissions. How would you approach that?

Budget: 5,000 – 8,000 MXN/month depending on experience and results.