Online advertising and Google Analytics analysis

So here is the history behind our issue and what we need to address:
-    Our technology solutions, both websites and mobile apps provide real estate closing cost information.  We get about 700,000 qualified website searches per year, where users spend about 3 minutes per session, performing searches for our information.  Think of HomeAdvisors, but before they actually buy or sell the property.


-    The users utilizing our site are focused on specifics for a real estate transaction, either buying, selling, or getting a mortgage for either a sale or a refinance of an existing loan.  So they are either actively or shortly engaged in a real estate transaction.

What we need:
-    We need help to strategize, coordinate, and analyze our results from a number of sites – Google Analytics, and various mobile app reporting tools. 
-    We need information on strategies to further monetize this information, then implementation guidelines
-    We are good at knowing what we know, but this is an area we do not know as well and need your help.