Senior Social Media Manager for Uk/Eu Women's Wellness Brand (Tiktok & Instagram)

We are a uk and eu women's wellness supplement brand seeking an experienced senior social media manager to lead our content strategy and execution on tiktok shop and instagram. Our primary goal is to significantly improve our social media presence through consistent and engaging content, addressing our current underperformance due to irregular posting.
This is a ongoing work, for the correct candidate a full time job will be offered.
The ideal candidate will operate our weekly content system from end to end, taking full ownership of the process. Key responsibilities include:

What You Will Own (end to end)

Content planning
Create a weekly content plan for TikTok and Instagram
Research competitor content and trends in wellness and supplements
Build a simple weekly calendar with themes, hooks, and angles

Hooks and scripts (required)
Write hooks and short scripts for UGC creators
Create multiple hook versions per topic
Use supplement compliant language (no medical claims)

Manage Fiverr creators
Send briefs and deadlines to creators
Collect raw footage (raw footage is mandatory)
Request revisions if needed
Organise all assets in Google Drive

Video editing and repurposing (core skill)
Turn raw UGC footage into high retention short videos for TikTok and IG
Create multiple versions from the same footage:
Hook swaps
Cutdowns
Different pacing edits
Add burned in captions and on screen text
Export in 9:16 format ready to post

Scheduling and posting
Schedule posts using Pubbler
Primary platforms: TikTok (including TikTok Shop style content) and Instagram Reels

Simple weekly reporting
Weekly mini report with:
What was posted
Top performers
What to test next week
Keep a tracker sheet updated (we provide the template)

Monthly Output Targets

We want consistency and quality.
Target per month:
30 to 40 short videos (created by repurposing around 15 creator shoots into multiple variations)
4 carousels (1 per week, Canva)
8 story sets (2 per week, 3 to 5 frames each)

Tools We Use

Pubbler for scheduling
Fiverr for hiring creators
CapCut or similar editor for short form videos
Canva for carousels and stories
Google Drive and Google Sheets for workflow
We will provide access to Pubbler and Fiverr.

Compliance Rules (non negotiable)

We sell supplements.
No disease treatment or cure claims
No medical advice
No extreme promises or guaranteed results
No before and after content
Educational and lifestyle framing only

Requirements

Fluent English (writing hooks and scripts is required)
Strong short form editing skills (TikTok style retention)
Experience with CapCut or similar editor and Canva
Organised, dependable, can hit weekly deadlines with minimal supervision

Nice to have:
Experience working with supplements, wellness, skincare, or eCommerce brands
TikTok Shop familiarity

We are looking for a proactive and creative professional who can drive our social media growth and enhance brand visibility. Experience with women's wellness or supplement brands is a plus.