Social Media Manager — Premium Food Brand Launch in Malaysia

Looking for a Social Media Manager to build social media from zero for an already-established premium European food brand entering the social space in Malaysia — strong existing distribution and market presence, but no social media presence at all. Seven producer brands in the portfolio (Italian and Spanish specialty foods — olive oil, cheese, anchovies, cured meats, caviar, rice), most of them halal-certified, a couple not, so content needs to handle certification accurately per-brand. Targeting affluent Kuala Lumpur consumers. Content in English. Role includes: Content strategy, publication calendar, and execution across Instagram (community-building) and TikTok (discovery) Running Meta and TikTok paid ad campaigns — audience setup, budget pacing, creative testing, retargeting Community management (comments, DMs) Must be comfortable owning content direction, not just executing a fixed brief. Experience with premium F&B, lifestyle, or import brands a strong plus.