Copywriting Specialist for U.S. Home Service Businesses

We are looking for a Copywriting Specialist to create high-quality marketing copy for U.S. Home service businesses, particularly contractors.

The ideal candidate understands how to write persuasive, engaging copy that connects with a specific target audience and supports business goals. We are looking for someone who can think strategically about messaging, not simply write grammatically correct content.

RESPONSIBILITIES:

• Develop compelling copy based on the business, target audience, and marketing goals
• Write copy for organic marketing content and other digital marketing materials
• Create engaging headlines, hooks, captions, and calls-to-action
• Adapt messaging to different audiences, services, and industries
• Research the target audience, business, competitors, and market when needed
• Develop and maintain a consistent brand voice and messaging
• Explain the strategy and reasoning behind the copy created
• Review and improve existing copy based on feedback and performance

experience with home services:

experience writing for roofing, hvac, plumbing, electrical, remodeling, construction, landscaping, contractors, or similar businesses is a strong plus.

REQUIREMENTS:

• Proven copywriting experience
• Strong understanding of persuasive writing and marketing psychology
• Excellent English writing skills
• Ability to research and understand different target audiences
• Ability to develop a clear messaging strategy
• Strong attention to detail
• Ability to work independently and follow creative direction
• Portfolio or examples of previous copywriting work

work arrangement:

we are open to part-time, full-time, hourly, or project-based arrangements.

Expected workload: approximately 10–20 hours per week.

compensation:

$6–$15 usd/hour depending on experience and skills.

screening process:

candidates may be asked to provide a short 2–3 minute loom video in english explaining one successful copywriting project they personally worked on.

In the Loom, please explain:
• Who the client was
• What the objective or problem was
• Your copywriting strategy
• What copy you personally created
• What results were achieved

We are looking for someone who can demonstrate both excellent writing skills and strategic thinking.