Develop Comprehensive Social Media Marketing Strategy Template

We are seeking an experienced marketing professional to develop a comprehensive template for our monthly social media marketing strategy. This project focuses on creating the structure and framework that our internal team will then populate with specific content and plans based on our ongoing strategy.

The template should be detailed and cover key aspects of social media planning, such as:

- Platform-specific planning sections (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.)
- Content pillars and themes
- Posting schedule structure
- Engagement strategies
- Metrics and reporting framework
- Campaign planning sections
- Budget allocation structure (optional, if applicable)

The goal is to provide a clear, repeatable structure that streamlines our monthly planning process and ensures all essential elements are considered. The deliverable is the template itself, not the populated monthly plan.