Digital Marketing Specialist

Contexto general del proyecto

PPC Management – Create, optimize, and manage PPC campaigns across Google, Bing, Yelp, and Meta to generate high-quality leads. SEO Optimization f– Conduct on-page and off-page SEO, track keyword rankings, and improve website visibility through organic strategies. Landing Page Creation & Optimization – Develop, test, and refine high-converting landing pages for ad campaigns, ensuring strong lead generation and user engagement. Data-Driven Marketing – Track and analyze key metrics (ctr, cpc, conversion rates, roi) to make data-backed marketing decisions. Lead Nurturing & Retargeting – Implement retargeting and remarketing strategies to convert leads into customers. CRM & Tracking Implementation – Ensure proper tracking of marketing efforts using utm tags, crm reports, and analytics tools. Competitor & Industry Research – Stay updated on industry trends and competitor strategies to refine campaigns. Budget Allocation & ROI Analysis – Manage ad budgets effectively to maximize return on ad spend (ROAS). Email Marketing & Automation – Assist in automated email marketing campaigns and lead nurturing sequences. Marketing Reporting – Provide insights to management on campaign performance, conversion data, and optimization strategies. Required Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. 3+ years of experience in digital marketing, ppc, seo, and paid media management. Proven experience with Google Ads, Meta Ads, Bing Ads, and SEO tools (SEMrush, Google Analytics, Search Console). Strong analytical skills with the ability to interpret data and make strategic decisions. Experience with landing page optimization and conversion rate optimization (CRO). Knowledge of CRM tools and marketing automation platforms. Ability to manage budgets and analyze ROI effectively. Preferred Qualifications: Experience in home services, residential solar, or a related industry. KnowSolstice Solar LLC is seeking a Digital Marketing Specialist to lead our paid advertising campaigns, optimize SEO, and manage marketing analytics. This role is ideal for someone with a strong background in digital marketing strategies who can drive measurable results in lead generation, brand visibility, and customer acquisition. Ledge of HubSpot, Salesforce, or other CRM platforms. Basic design skills (Canva, Adobe Creative Suite) for ad creatives and branding consistency.

Categoría Marketing Digital y Ventas
Subcategoría SEO
¿Es un proyecto o una posición? Un proyecto
Disponibilidad requerida Tiempo completo

Duración del proyecto Más de 6 meses

Habilidades necesarias