Drip campaign

Problem: 

We have a lot of Prospects coming in from various channels and not all of the Prospects are we able to have a conversation with.  We need to look at how to nurture the leads and bring them to a point that they will have a conversation with an Opener or a Closer

Solution: (Camaign content will be provided it's and A/B Test)

We will focus on a segment of 1 channel and implement an omnichannel DRIP campaign (eMail, SMS, WhatsApp).


Step 1: Develop the Drip Campaigns (A/B) – Done

Step 2: Test a broadcast message with ManyChat

Step 3: Test a message with Groove/SendGrid

Step 4: Configure the campaigns in both tools

Step 5 :  Create a Google Tracking Sheet for these leads to see results

Step 6:  Launch the campaign

Step 7:  Create a Process to Monitor the campaign results daily for the 20 days