Experienced Marketing & Seo Specialist for Lead Generation and Online Presence

We are seeking an experienced Marketing and SEO Specialist to enhance our online presence and significantly increase the quality of our leads. This is an ongoing role focused on strategic implementation and continuous improvement across various digital marketing channels. The ideal candidate will be responsible for a range of tasks aimed at driving targeted traffic and converting visitors into valuable leads. Key responsibilities include: Updating website content and optimizing pages for search engines (experience with platforms like Webflow, Wix, or WordPress is a plus). Conducting thorough SEO keyword research and implementing strategies for terms such as "Miami GC", "Miami remodeling", and "home renovation Miami". Optimizing and actively managing our Google Business Profile to maximize local search visibility. Overseeing and optimizing Google Ads campaigns to ensure efficient spending and high-quality lead generation. Implementing strategies for acquiring new customer reviews and actively responding to all reviews across relevant platforms. Continuously improving the design and content of our landing pages to enhance conversion rates and generate higher quality leads. Monitoring the performance of all advertising campaigns, making data-driven adjustments to improve effectiveness. Tracking and managing leads using a simple CRM system, specifically HubSpot (free version), to ensure efficient follow-up and analysis of lead sources. This role is crucial for increasing quality leads and ensuring our online marketing efforts are highly effective and targeted.