Experienced Marketing Specialist for Meta Ads Management & Crm Automations

BLC Promotions, a leading marketing agency in the UK, is seeking a talented Marketing Specialist to join our dynamic team. We work with over 40 clients across the UK, helping them achieve business growth through innovative online advertising strategies and robust telesales support. This role is crucial for expanding our clients' reach and optimizing their digital presence.

Role Overview:
We are looking for a proactive Marketing Specialist who excels in managing and optimizing online advertising campaigns, particularly on Meta platforms. The ideal candidate will be adept at leveraging various marketing and automation software to enhance campaign performance and client satisfaction. While full training will be provided, relevant experience in a creative or advertising-focused role is highly advantageous.

Main Responsibilities:

Creative Production: Develop and produce high-quality advertising creatives, including both static images and engaging video formats. Proficiency with design tools such as Canva and Adobe is essential for this aspect of the role.

CRM Management: Utilize tools like GoHighLevel and Zapier to manage client data and implement updates based on client requests, ensuring smooth operational workflows.

Campaign Optimization: Collaborate closely with our team to continuously test and refine ad performance. This includes conducting A/B testing and analyzing results to maximize campaign effectiveness.

Landing Page Support: Assist in the creation, editing, and testing of high-converting landing pages. Familiarity with WordPress and Elementor is preferred for this task, though not strictly essential as training will be provided.

Meta Ads Management: Execute, monitor, and manage comprehensive advertising campaigns across Meta platforms (Facebook, Instagram). A strong focus will be placed on optimizing creative performance, driving volume, and ensuring high-quality lead generation.

Qualifications:

Experience: Minimum of 1-2 years of experience in a creative or advertising-centric role is preferred, demonstrating a foundational understanding of digital marketing principles.

Technical Proficiency: Essential skills include proficiency in using design tools like Canva and a strong understanding of CRM and automation platforms such as GoHighLevel and Zapier.

Advertising Expertise: Hands-on experience with Meta Ads is a mandatory requirement. Knowledge of other advertising platforms will be considered a significant bonus.

Creative Acumen: A proven ability to produce visually appealing and innovative advertising creatives is highly desirable. Experience with video editing and motion graphics will be a strong asset.