Google Ads Specialist for Martial Arts Academies - Project-Based Campaigns

We are seeking a highly skilled freelance Google Ads specialist to manage student acquisition campaigns for Brazilian Jiu-Jitsu academies in Australia. Our primary goal for each campaign is to generate booked trial classes for these academies. This is a project-based engagement, with each project covering one academy over a 30 to 45 day sprint. Successful results will lead to a steady flow of new projects.

What you will do:
- Build local Search campaigns from scratch, targeting a 5 to 15km radius around each academy.
- Segment audiences effectively, distinguishing between parents seeking kids classes and adults interested in self-defence or fitness.
- Craft compelling ad copy tailored for beginners, avoiding jargon specific to advanced practitioners.
- Implement and verify comprehensive conversion tracking using GA4 and Google Tag Manager, including form submissions and booking-page conversions.
- Develop robust negative keyword lists to filter out irrelevant search traffic (e.g., Gear, videos, event results related to BJJ).
- Manage daily ad budgets ranging from AUD $10 to $15, with a focus on optimising for the lowest cost per trial inquiry.
- Provide clear, concise weekly reports in plain language, detailing leads generated, cost per lead, trials booked, and campaign adjustments.

Benchmark:
We aim for an AUD $12 to $25 cost per qualified trial inquiry. If a campaign is not meeting performance expectations by week two, we expect the specialist to diagnose issues and implement corrective actions promptly.

Requirements:
- Demonstrated success in running Google Ads campaigns for local service businesses, such as gyms, martial arts studios, or similar.
- Experience and comfort working with smaller advertising budgets.
- Fluent English for ad copy creation and communication.
- Proficiency in GA4 and Google Tag Manager setup, not just ongoing campaign management.
- Availability for one short weekly call to discuss progress and strategy.
- Prior experience with the Australian market is preferred.

Engagement:
This is a project-based engagement, paid per academy. Each project includes campaign build, launch, and 30 to 45 days of active management. We offer ongoing work opportunities for specialists who consistently deliver strong results.