Online Marketing

Necessary Skills:
•    Excellent Communication skills in Portuguese and being able to communicate in English.
•    Exceptional attention to detail
•    Strong project management skills to manage conflicting priorities
•    Understanding of platforms like Google Analytics, Mailchimp and Wordpress
•    Proficient with the Microsoft Office products (Word, Excel, PowerPoint, Outlook, etc.)

The role reports to the eA Director in Brazil and Director of Marketing and is designed to assist our marketing team in the following areas:


social media
•    research and contact individuals with key role in the disability field and within organizations on linkedin
•    manage pr professional, designer and writer to ensure material adequacy;
•    execute on “top of the funnel” marketing campaigns to raise awareness and draw attention to essential accessibility & our solution
•    promote essential accessibility’s content to drive downloads
•    promote seo based articles to increase social sharing and increase organic rankings

website
•    familiarity with wordpress to post articles
•    making changes to our website as needed

reporting & planning
•    creating and maintaining a master editorial calendar for content development, award applications and events.
•    Delivering monthly content marketing metrics report with analytics and insights.

PR
•    Developing and executing media pitches to secure mentions in leading publications
•    Securing contributed articles to relevant online publications
•    Writing press releases featuring client launches, eSSENTIAL Accessibility milestones and other newsworthy items
•    Co-ordinating with our seo team to include relevant keywords & other seo tactics

•    edit all marketing content/copy such as whitepapers, email campaigns, landing pages, sales collateral, speaking applications, etc.