Shopify App Growth Marketer - Bespo (Freelance)

BESPO is seeking a talented and experienced Shopify App Growth Marketer to own the full growth engine for our real-time product customisation and personalisation app. We are an early-stage company with a live product, active merchants, and a clear roadmap. This is a freelance/contract role with an immediate start and weekly syncs via Slack.

IMPORTANT: This role specifically focuses on Shopify APP growth, not e-commerce store marketing. Candidates with only e-commerce store marketing experience will not be a good fit.

Key Responsibilities:

App Store Optimisation (ASO): Manage and optimize listing copy, visuals, keyword ranking, and category positioning within the Shopify App Store.
Paid Acquisition: Develop and execute Google Ads and Meta Ads campaigns targeting Shopify merchants, with a strong focus on optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
Review Generation: Implement a systematic strategy to consistently earn high-quality reviews on the Shopify App Store.
Activation and Onboarding: Continuously improve the post-install experience, reduce time-to-value for new users, and minimize churn.
Lifecycle Email Marketing: Create and manage post-install sequences, re-engagement campaigns, and upgrade flows using platforms like Klaviyo or similar tools.
Partner Growth: Identify and build relationships with Shopify agencies, influencers, and other ecosystem partners to drive qualified app installs.

Future scope for this role includes potential expansion to Salesforce Commerce Cloud and WooCommerce.

Required Skills and Experience:

Hands-on experience successfully growing a Shopify app (please name the app(s) you have worked on).
Demonstrated ability to achieve and share proven cac and roas results with relevant context.
Extensive ASO experience in app marketplaces.
A strong SaaS / product-led growth mindset, with a deep understanding of funnels, cohorts, and activation metrics.

Application Questions:

Which Shopify app(s) have you worked on? Please describe your role and the duration of your involvement.
How did you drive installs for these apps? Detail specific channels and tactics used.
What strategies did you employ to generate App Store reviews, and what proved most effective?
Share your best cac/roas result, including the niche and budget range.
Outline your proposed actions for the first 30 days when tasked with growing a product customisation app on Shopify.