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design-multimedia / web-design-1
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Skelp! NPD: Differentiated Packaging Designs Using Existing Components & Branding
Packaging Design Brief
Currently, some Skelp! products share the same bottles, pumps, sprays, and droppers. As we expand the range, the new products will continue using the existing components. Specifically:
Three new products will use the Skelp! Head First Pre-Cleanser bottle and spray closure.
One new product will use the Skelp! The Healer Serum bottle, dropper, and carton.
Unlike the current pre-cleanser, these three new products will include an outer carton, just like the serum. This provides an additional opportunity for differentiation through packaging design. As we are using multiple products with the same packaging components, we need to create visually distinctive designs while maintaining strong brand consistency.
Target Market(s)
Age Group: 25-35
Industry: Haircare
Consumer Profile:
Health-conscious individuals
Interested in self-care and beauty
Skincare enthusiasts looking for scalp care solutions
Industry/Entity Type
Haircare
Scalp-first approach with skincare benefits
Design Elements
Font Styles to Use
Brand Font: Tarnac Sans (Refer to Brand Guide)
Additional Font Styles: Other clean, modern, and elegant fonts if necessary, ensuring consistency with Skelp!'s aesthetic.
Color Palette
Designer to choose colors for differentiation while adhering to brand guidelines.
Skelp! Blue should remain a core element.
Variations in colors, graphic treatments, finishes, and carton design to create distinction.
Look and Feel
Elegant & Bold
Modern & Professional
Personable & Upmarket
Distinct but within Brand Identity
Design Requirements
Must align with Skelp!'s original blue branding, aesthetic, and guidelines.
Componentry must remain as mentioned in the brief.
Each new product must be visually distinct from one another and from existing products.
Design should feel premium, clean, and effective.
Must communicate the skincare-led nature of the range.
The outer carton design should reinforce branding and storytelling.
Deliverables
Conceptual design explorations for all four products (bottle & carton).
Mood board & rationale outlining how the design aligns with Skelp!’s brand values.
Color palette strategy demonstrating differentiation while staying within Skelp!'s brand guidelines.
Final print-ready packaging design files for production.
Objective
To create differentiated packaging designs for the new Skelp! products while ensuring brand consistency, aesthetic appeal, and functional effectiveness within the haircare industry. The design should attract the target market, highlight the premium quality of the products, and reinforce the scalp-first approach of Skelp! haircare.
End of Brief.
Packaging Design Brief
Currently, some skelp! products share the same bottles, pumps, sprays, and droppers. As we expand the range, the new products will continue using the existing components. Specifically, three new products will use the skelp! Head First Pre-Cleanser bottle and spray closure, while another will use the skelp! The Healer Serum bottle, dropper and carton. Unlike the current pre-cleanser, these three new products will include an outer carton, just like the serum. This provides an additional opportunity for differentiation through packaging design.
As we are using multiple products with the same packaging components, we need to create visually distinctive designs while maintaining strong brand consistency.
Target Market(s)
25-35
Industry/Entity Type
Haircare
Font styles to use
Other font styles liked:
Brand Fonts: Tarnac Sans. Refer to brand guide.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
Use brand guidelines for reference to colours and fonts. Componentry must remain as mentioned in the brief.
Requirement: Know how to read, write and design products and packaging in English! Please read the PDF and Word files carefully to guide you in creating your project. Deadline: 48 hours! Again, the entire project must be in English.
Contexto Geral do Projeto
O projeto da Skelp! visa expandir sua linha de produtos capilares, introduzindo quatro novos itens que utilizarão componentes de embalagem já existentes. Três desses novos produtos empregarão o frasco e o spray do "Head First Pre-Cleanser", enquanto o quarto utilizará o frasco, conta-gotas e cartucho do "The Healer Serum". Diferentemente do pre-cleanser atual, esses três novos produtos incluirão um cartucho externo, assim como o sérum, oferecendo uma oportunidade adicional para diferenciação através do design da embalagem. O desafio principal é criar designs visualmente distintos para cada produto, mantendo uma forte consistência com a identidade da marca.
**Público-alvo:**
- Idade: 25-35 anos
- Indivíduos conscientes sobre saúde e cuidados pessoais
- Entusiastas de skincare interessados em soluções para o couro cabeludo
**Requisitos de Design:**
- Alinhamento com a estética e diretrizes originais da marca Skelp!, incluindo o uso do azul característico.
- Diferenciação através de variações de cores, tratamentos gráficos, acabamentos e design dos cartuchos.
- Manutenção dos componentes de embalagem existentes conforme especificado.
- Design premium, limpo e eficaz que comunique a abordagem de skincare aplicada aos cuidados capilares.
**Entregáveis:**
- Explorações conceituais de design para os quatro produtos (frasco e cartucho).
- Mood board e justificativa demonstrando o alinhamento do design com os valores da marca Skelp!.
- Estratégia de paleta de cores que mostre a diferenciação dentro das diretrizes da marca.
- Arquivos finais de design de embalagem prontos para impressão e produção.
O objetivo é desenvolver designs de embalagens diferenciados que atraiam o público-alvo, reforcem a qualidade premium dos produtos e destaquem a abordagem "scalp-first" (foco no couro cabeludo) da Skelp! no mercado de cuidados capilares.
Requisito: Saber ler, escrever e fazer designers de produtos e embalagens em inglês! Favor ler com atenção os arquivos em PDF e word para ser seu guia na construção do trabalho. Prazo 48 h! novamente todo o projeto tem que ser em inglês.
Categoria Design e Multimedia
Subcategoria Web Design
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Prazo de Entrega: 26 de Fevereiro de 2025
Habilidades necessárias