Website copywriting for a frozen food company

The design of your website has clearly been attended to by professionals and is way above industry standard. The copy needs to match that high standard. Only then will we be able to bring that conversion rate from the 1% range up to 3%+.


This is a 4 week process which will leave you with not only world-class copy on your website and a conversion rate shooting through the roof, but you’ll gain an understanding of your customers that you’ve never had access to before. I've listed out the 'battle plan' below.

Website Copy
In our discussions, you highlighted that the pages you’d like re-written are:
Home
Your 4 landing pages
The objectives of these pages are pretty straight forward. Use the findings in the survey to establish the problems and desires and present them in a way that compels your visitor to take action and contact you. The content of these pages should be as short as possible but as long as necessary to get the visitor to take action.


Customer Understanding
You can never truly have every piece of copy written by a professional. Assuming budget wasn’t an issue, you’d still have the issue of needing things done quickly. Having a clear understanding of your customers' desires and some stock ways of explaining crucial elements of your service will be invaluable.


Copy is everywhere. In your emails, your social media posts, your private LinkedIn messages, your social profiles. None of which are you going to bother using a professional for but you’ll be able to confidently handle these yourself.