Up to now we have been selling on Amazon our branded products, but we have reached a stable point of sales, and we think we can boost and grow traffic and sales implementing tools (Google AdWords that engage and attract potential customers to our listing on Amazon. In addition, we will like to include Google Ads for our bulk products.
We require a specialist on Google AdWords to help us with this project. Goal: to increase traffic and direct potential customers to the product pages we sell on Amazon.com, and to the landing page of our website for bulk sales.
To apply to this job, we require a proposal of your methodology for this project, including: how you structure campaigns, keyword search, and detail on optimization frequency. And please answer the questions below.
Time: 3 - 6 months
-Thorough knowledge of Google ads, Google Analytics
-Experience doing market and keyword research and translating that research into winning ad campaigns
-Ability to create clear reports with analysis of campaign performance
Web Page: xxxxxxxxxxxxxxxxxxx
- What steps do you take to provide thorough research before launching campaigns? (ex: use of Google Keyword Planner, keyword tracking tools)
- What steps do you take to create efficiently structured campaigns during the campaign creation stage? (ex: use excel sheet describing campaigns, locations, ads, links, keywords, campaigns planner software)
- What steps do you take to optimize campaigns?
- When creating reports what do you include to ensure we can have a clear understanding of the campaigns?
- What are general best practices you follow with Google Ads?
Category: Sales & Marketing
Subcategory: Advertising on Google, Facebook
What do you need?: Medium-sized campaigns
Is this a project or a position?: Project
Required availability: As needed