Creative Strategist for European E-commerce Cpg Brand

We're Paldy, a high-protein cereal brand selling across 20+ European countries. We grow through paid social, so our ads are the business.

You decide what we say and who we say it to.

You dig into our buyers, our reviews and our competitors, turn that into angles, and write the hooks and scripts. One concept becomes 3 hooks and 2 scripts, which our system turns into six ads and localizes into 20 languages automatically — so you brief once and it ships everywhere. You'll also build the occasional landing page (with Claude walking you through it), and read the numbers to decide what to scale, iterate, or kill.

You don't plan production, chase editors, or count assets. Our creative lead does that. You think; the machine produces.

What you'll do:
🔍 Research buyers, objections, reviews and competitor ads, and turn them into angles
🎯 Write for the right awareness stage — most of our traffic is cold and has never heard of protein cereal, so you know how a Stage 1 ad differs from a retargeting ad
🔑 Build unique mechanisms, not claims — anyone can say "high protein", you explain WHY it works in a way competitors can't copy
🔗 Pair every ad with the right landing page and keep the promise congruent from hook to page
✍️ Write the hooks and scripts — plain English that survives translation into 20 languages (no puns, no idioms)
🧠 Spot trends before they peak and bring them in
📊 Read performance and decide what to scale, iterate, or kill

What we're looking for:
✅ 2–5 years making ads for a consumer brand that actually spent money on them
✅ You genuinely know awareness stages — not as a theory you've read, but as something you write differently for
✅ You think in mechanisms, not adjectives
✅ Strong copywriting — this is the core of the job
✅ You can explain why an ad won or died, not just that it did
✅ You understand that the landing page is part of the ad
✅ You live on the internet and know what's moving before it's obvious
✅ You can sell an idea in writing, not just have one
✅ Comfortable in an ad account and with the numbers in it
✅ Proactive — you spot what's missing and solve it instead of waiting
🤖 AI is in your workflow every day. We use it heavily. We just don't accept slop.

What we're not looking for:
❌ Generalists who do a bit of everything
❌ Brand fluff with no performance thinking
❌ Ideas without a "why"
❌ Anything that reads like it came straight out of ChatGPT

Fully remote, work from anywhere. Performance bonuses on top.