Develop Comprehensive Digital Marketing & Bilingual Event Strategy

We are seeking an experienced professional to develop a comprehensive strategy focused on increasing brand awareness and driving customer engagement. The core of this project involves creating a detailed plan that integrates effective digital marketing tactics with bilingual event planning.

The key requirements for this project include:

- Developing a comprehensive digital marketing plan that identifies and leverages appropriate channels to reach a diverse target audience.
- Outlining strategies for creative bilingual content development to effectively engage both English and Vietnamese-speaking communities.
- Planning for the efficient coordination and execution of bilingual events designed to highlight the brand’s unique value proposition.
- Recommending tools and approaches for seamless remote collaboration to ensure smooth communication and project management throughout implementation.
- Defining key metrics and analytics to track the progress and success of campaigns, along with strategies for optimization based on performance data.

The goal is to establish a strong, recognizable brand presence and cultivate meaningful connections with our target market through a well-defined and actionable strategy.