Digital Marketing Expert for Google Ads, Media Buying & Seo

We are looking for an experienced digital marketing freelancer to help improve our online visibility and drive lead generation. The project involves managing and optimizing our paid advertising campaigns and leveraging SEMrush for search engine optimization and competitive analysis.

Key responsibilities include:

Google Ads Management: Set up, manage, and optimize Google Ads campaigns. This includes conducting thorough keyword research, writing compelling ad copy, managing bids and budgets, and implementing conversion tracking to measure performance and ROI.

Media Buying: Develop and execute a strategic media buying plan across various platforms, including Google (Search, Display, YouTube) and potentially social media channels like Meta (Facebook, Instagram). The goal is to effectively allocate budget to reach our target audience and maximize lead generation.

SEMrush Support: Utilize SEMrush for comprehensive digital marketing analysis. This involves performing detailed keyword research to identify opportunities, tracking competitor strategies and performance, conducting technical and on-page SEO audits of our website, and uncovering insights to improve our overall search engine rankings and online presence.

The ideal candidate will have a proven track record in managing successful digital advertising campaigns and expertise in using tools like SEMrush to drive measurable results in online visibility and lead generation.