E-commerce Conversion Rate Optimization for Velyora Product Pages and Checkout Flow

We are seeking an experienced professional to significantly improve the conversion rate, enhance trust, and optimize the mobile experience across our VELYORA e-commerce platform. This project is not a full redesign, but rather a focused optimization effort while maintaining the existing velyora brand identity. The objective is to reduce friction from the product page through to payment, ensuring a seamless customer journey.

Key areas of focus and deliverables include:

1.  Checkout Flow Optimization: Reduce the number of clicks required to complete a payment. This involves optimizing the path from the Product Page to Checkout and Payment, removing unnecessary cart steps, enabling accelerated checkout options where feasible, implementing sticky Call-to-Action (CTA) buttons on mobile, and conducting A/B testing for both mobile and desktop flows.

2.  Shilajit Product Page Enhancement: Optimize the dedicated Shilajit product page to serve as a primary conversion driver. This includes ensuring that critical elements such as product image, product name, price, 'Buy Now' / 'Add to Cart' buttons, shipping information, returns policy, and essential trust elements are prominently displayed 'above the fold'.

3.  Claims Review and Rectification: Identify and remove any unsupported claims across the website. Specifically, this includes phrases like '80% increase in energy', 'Recommended by nutritionists', any testosterone/libido claims without proper backing, and '85+ trace minerals' or '100% pure' if these cannot be thoroughly documented or verified. All medical or certification claims must be fully supported.

4.  Reviews Management: Remove any fake or unverified customer reviews and 'Verified Purchase' labels that lack authenticity. These should be replaced with genuine trust-building elements such as clear information on secure checkout processes, transparent shipping and returns policies, reliable customer support, and overall transparency.

5.  Shipping Logic Correction: Resolve the discrepancy where the Shilajit product, priced at €49.99, does not qualify for free shipping over €50. The preferred solution is to ensure that the Shilajit product automatically qualifies for free shipping.

6.  Language Consistency: Ensure strict language consistency across all localized versions of the website. This means English content for English-speaking regions, European Portuguese for Portugal, and Italian for Italy. This review must cover the homepage, all product pages, contact pages, FAQ sections, shopping cart, and all policy pages.

7.  Product Name Consistency: Standardize the Shilajit product name across all instances on the website. This also includes reviewing old URLs and implementing 301 redirects as necessary to maintain SEO integrity and user experience.

8.  Mobile CRO Improvements: Implement specific enhancements for mobile conversion rate optimization, focusing on improving CTA visibility, utilizing sticky buttons, ensuring readability, and streamlining the cart, checkout, and payment experiences for mobile users.

9.  Trust Elements Placement: Strategically place trust elements near Call-to-Action buttons. These elements should clearly communicate secure checkout, shipping details, returns policy, customer support availability, accepted payment methods, and estimated delivery expectations.

10. Comprehensive Testing: Conduct thorough testing of the entire checkout process for Portugal, Italy, and the USA. This includes verifying currency display, shipping calculations, discount application, payment gateway functionality, and the overall mobile experience in these regions.

Deliverables for this project include: all identified fixes implemented on the live site, mobile screen recordings demonstrating the improved user experience, before-and-after metrics for checkout clicks, a detailed report of all claims and reviews changed, and comprehensive checkout test results for all specified regions.