E-commerce Website Redesign and Sales Optimization

We are seeking an experienced freelancer to undertake a comprehensive redesign of our existing e-commerce website. The primary goal of this project is to enhance the overall user experience, modernize the store's aesthetic, and implement strategies to significantly optimize sales conversion rates. The project involves improving site navigation, updating product presentation, streamlining the checkout process, and ensuring mobile responsiveness. We are looking for a professional who can deliver a visually appealing and highly functional online store that drives increased revenue.