Experienced Bilingual Social Media Marketer & Content Creator for Tutoring Business

Our growing online tutoring business in Florida helps high school students qualify for a major state scholarship, offering significant college funding. We have a strong foundation with proven word-of-mouth momentum, a successful offer, and a clearly defined audience. We are now seeking a highly skilled content creator and social media marketer to execute our existing strategy and scale our reach. The primary objective is to expand our presence and engagement on Instagram, TikTok, and Facebook, with a strong emphasis on creating compelling short-form video content and fostering community interaction. Our target audience consists of parents of high school students in the Miami area, who are primarily Hispanic, educated, and deeply invested in their children's academic future. We have a clear brand vision and message, and we need a professional with the structure, skills, and creativity to consistently bring this vision to life. This is an execution-focused role that also welcomes significant creative input. The ideal candidate will be able to hit the ground running. A strong portfolio demonstrating relevant experience is required. Bilingual proficiency in English and Spanish is highly preferred to effectively connect with our target demographic. Please outline your approach to this project and provide examples of your past work that align with these requirements.