Experienced Branding and E-Commerce Strategy Specialist for Brazil Market Expansion

We are seeking an experienced Branding and E-Commerce Strategy Specialist for a short-term, project-based engagement.

Our company represents established international consumer brands that are already sold in multiple countries. We are now expanding their presence in Brazil and need a specialist who can help adapt and position these brands for Brazilian consumers while preserving their existing international identity and premium positioning.

Project Scope

The selected specialist will:
- Evaluate the brands’ current positioning, messaging, and product presentation.
- Research the Brazilian market, target consumers, competitors, and relevant product categories.
- Recommend localized brand positioning and messaging for Brazil.
- Develop a consistent framework for e-commerce product listings.
- Provide guidance on product titles, key selling points, descriptions, visual communication, and promotional messaging.
- Identify cultural, linguistic, and commercial adjustments needed for Brazilian consumers.
- Create practical guidelines, templates, and assets that our internal marketing team can implement across our online channels.

Expected Deliverables
- Brazilian market and competitor analysis.
- Recommended brand positioning for the Brazilian market.
- Target customer profiles and key purchase motivations.
- Comprehensive branding deck outlining the recommended positioning, messaging, tone of voice, and visual direction.
- Brand messaging and communication guidelines.
- Reusable e-commerce listing templates for product titles, bullet points, descriptions, and other key content.
- Creative templates for marketplace images, promotional materials, social media content, or other relevant channels.
- Ready-to-use or editable brand and marketing assets aligned with the approved strategy.
- Recommendations for product images, promotional content, and marketplace presentation.
- Clear implementation plan for our internal marketing team.

All final decks, templates, and assets must be delivered in editable formats so they can be reused by our internal team.

Required Experience
- Proven experience in B2C branding, brand strategy, or consumer marketing.
- Strong understanding of Brazilian consumer behavior and e-commerce.
- Experience developing or optimizing listings for marketplaces and online stores.
- Experience creating professional branding decks, reusable templates, and marketing assets.
- Excellent written Brazilian Portuguese
- Ability to localize an international brand without weakening or changing its established identity.
- Experience working with premium or above-average consumer brands.

Experience with kitchenware, fitness products, toys, musical equipment, electronics, or related consumer-product categories is highly valued.

Engagement

This is a short-term, project-based role with the possibility of occasional ongoing consulting for future brand launches, campaigns, and marketplace expansion.