Experienced Social Media Manager for Small Business: Content Creation, Strategy & Meta Ads

We are seeking a highly skilled and reliable freelance Social Media Marketing (SMM) specialist to manage the social media presence for our small business. The ideal candidate will be responsible for developing and executing a comprehensive social media strategy focused on Instagram and Facebook.

Key responsibilities include:
- Creating a detailed monthly content plan for both Instagram and Facebook.
- Designing engaging visuals using Canva to align with our brand aesthetic.
- Writing compelling and effective captions for all social media posts.
- Setting up and managing basic Meta Ads campaigns to expand reach and engagement.
- Publishing 2-3 posts per week across specified platforms.
- Providing monthly analytics reports to track performance and identify areas for improvement.
- Developing and refining a clear content strategy that is fully aligned with our brand identity and business goals.

We are looking for a creative professional with proven experience in growing online audiences organically and through paid advertising. The specialist should be proactive, detail-oriented, and capable of delivering measurable results.