Experienced Social Media Marketing Specialist for Facebook & Instagram Ads Optimization

We are seeking a highly skilled and experienced freelance Social Media Marketing specialist to manage and optimize our Facebook and Instagram advertising campaigns. The ideal candidate will be responsible for driving engagement, increasing conversions, and achieving a strong return on investment through strategic social media initiatives. This role requires a proactive individual with a deep understanding of current social media trends and advertising best practices. Key responsibilities include: Facebook Ads campaign setup, ongoing optimization, and performance monitoring. Developing and implementing advanced audience targeting, segmentation, and retargeting strategies to maximize reach and efficiency. Comprehensive social media management, including content scheduling, community engagement, and brand presence maintenance across platforms. Detailed performance tracking, analysis of campaign data, and generation of insightful reports with actionable recommendations. Providing support for content strategy and engagement initiatives to foster organic growth and interaction. We are looking for someone with proven expertise in Meta Ads platforms, a strong track record in social media growth, and a results-oriented approach to performance marketing. This is a remote, part-time collaboration opportunity.