Freelance Marketing & Seo Specialist for German E-commerce Website Optimization

TesiLab is an e-commerce company specialized in printing university theses. After launching TesiLab.de, we are looking for a freelance Marketing & SEO Specialist to support the review and optimization of our website for the German university market. Project Overview: The goal of this project is to review and optimize TesiLab.de content to ensure it is aligned with German university students, culturally and linguistically appropriate, and optimized according to basic SEO best practices. Scope of Work: Review and improve website content (product pages, informational pages, microcopy). Adapt tone of voice to the German academic and student context. Apply basic SEO optimization (keywords, titles, meta tags, content structure). Provide marketing and conversion-focused improvement suggestions. Requirements: Fluent German (native or near-native level). Academic background (preferably studied in Germany). Strong understanding of the German university environment. Solid digital marketing knowledge. Basic SEO skills. Ability to communicate in English or Italian. Collaboration Details: Freelance, remote project. Flexible timeline. Initial project with the possibility of ongoing collaboration.